The Franchise Coach

Project Partners

Dr Stuart Ekdahl.
Dr Ekdahl

I offer to clients of the Franchise coach my experience of sales channel development, public company director, franchisor company management and wide Telco experience including sales channels, customer care as well as fixed line and wireless technology deployment.

I have designed contact centre solutions for:

  • Telstra Yellow Pages
  • Sitel
  • Telecom NZ
  • First Assistance
  • Call Plus

I co-founded the White Cross chain of Accident and Medical Clinics and was involved in site selection, writing business manuals and all commercial aspects including the writing of Auckland University professional training courses.

I have been a director of The Caci Clinics, a public listed company.

My strategic thinking, ability to relate complex ideas and organising capabilities make for a smooth translation of solutions from discovery to setting of expectations through to delivery on time and on budget.

I am sales and results orientated and highly goal driven. I am able to not only work effectively but actually to thrive in a high change environment.

I offer deep understanding and experience capturing;

  • Business issues
  • Commercial issues
  • Financial issues
  • Legal and contractual issues
  • Vendor management
  • Channel partner/ alliances management
  • New Zealand and International affairs 




"The Franchise Coach" is a member of the Franchise Association of New Zealand. Association of New Zealand Franchise Member
"The Franchise Coach"
Phone +64 21 943 776
PO Box 25020, St Heliers, Auckland, 1740, New Zealand

The Name Behind 100's of Franchise Successes

what the franchise coach does is take the process much further including the essential but too often overlooked element of marketing and recruitment of franchisees.

Nick Stevens, Senior Franchise Broker
Link Business Broking Ltd


A brand is something that is alive and constantly evolving. The same can be said of a franchise structure, so having a trusted and reliable reference point in the Franchise Coach is important for us to stay ahead of competitors.

Robert Fowler, Director, Bed Post NZ Ltd (PAST CHAIRMAN of the New Zealand Franchise ASSOCIATION)


… we felt a bit like going to the headmaster’s office when we looked to Auckland and approached The Franchise Coach.

Phil Brocks, Founder/director
Fencing Around


The team at The Franchise Coach have a broad range of skills that we put to effective use to kick that business area to the next level.

John McMullen
Director, Armstrong Corporation Locksmiths & Alarm Specialists